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Home Hospital management

1.6.MARKETING MANAGEMENT

Sr.no

Topics

1.6.

Marketing Management

1.6.1

Overview of marketing

1.6.2

Marketing environment

1.6.3

Marketing segmentation

1.6.4

Customer demand / sale forecasting customer demands from healthcare providers

1.6.5

Marketing information and research

1.6.6

Marketing planning and research

1.6.7

Social aspects of marketing

1.6.8

Marketing mix

1.6.9

Persuasive communication and marketing

1.6.10

International marketing

1.6.11

Marketing of services

1.6.12

Marketing in corporate & government healthcare institutions

1.6.13

Marketing audit

1.6.14

Customers relations management

1.6.15

Corporate social responsibility

1.6.16

Business ethics